Launch events are meant to generate media coverage and industry buzz prior to a product release. These events may include a flashy
introduction to the product along with an address from the company's most important executives.
Annual holiday parties or year-end functions are a company’s opportunity to show their employees how much another year of hard work and loyal service has meant to them. A very versatile event, year-end functions can be hosted on a shoestring budget, or can be lavish outings to luxurious restaurants, theaters or the like.
Trade show is an exhibition for companies in a specific industry to showcase and demonstrate their new products and services.
Trade shows are not open to the public and can only be attended by company representatives and members of the press.